Blog

APPLETON, WI – December 22, 2025 – PRESSADVANTAGE –

Northern Lights, a provider of outdoor illumination solutions, has observed this growing interest in permanent LED lighting as homeowners look for alternatives that balance functionality, safety, and efficiency. The company notes that exterior lighting decisions are increasingly framed as long-term investments rather than short-term seasonal projects. Homeowners across the region face increasing pressures from seasonal weather challenges and rising energy costs, prompting a reevaluation of traditional holiday lighting practices. As sustainability and long-term efficiency become higher priorities, permanent LED lighting is increasingly viewed as an alternative that addresses convenience, energy use, and year-round versatility. This shift reflects a broader movement toward home improvements that align with environmental responsibility and changing lifestyle demands.

The move away from traditional holiday lights reflects changing homeowner behaviors driven by time constraints and safety considerations. Each year, setting up and removing strings of lights requires significant effort, often involving ladders and exposure to harsh winter conditions. In contrast, permanent LED lighting involves a one-time professional installation that integrates seamlessly with a home’s architecture. This approach eliminates the annual ritual of climbing, untangling wires, and storing equipment, allowing residents to focus on other aspects of home maintenance. As lifestyles become busier, the convenience of app-controlled systems that enable scheduling and customization from a smartphone appeals to those seeking practical solutions.

Industry observers note that this shift is also influenced by growing awareness of household safety and risk reduction. Seasonal lighting installations can expose homeowners to ladder-related injuries, electrical issues, and weather-related hazards, particularly during winter months. Permanent lighting systems, designed to remain in place year-round, reduce repeated exposure to these risks while maintaining consistent exterior illumination.

Energy efficiency stands out as another key factor shaping homeowner decisions. Traditional holiday lights, typically relying on incandescent bulbs, consume substantial electricity during extended use, contributing to higher utility bills and increased environmental impact. Permanent LED lighting utilizes advanced LED technology that draws significantly less power while delivering consistent brightness. With lifespans that can reach tens of thousands of hours, these systems reduce both replacement frequency and material waste. This aligns with broader home improvement trends focused on managing long-term energy costs and minimizing environmental footprint.

Safety considerations continue to play a central role in the discussion. Traditional lighting systems can present risks related to aging cords, moisture exposure, and overloaded electrical connections. Permanent LED systems are typically installed with weather-resistant components and professional-grade wiring, reducing the likelihood of fire hazards or electrical failures. Installed discreetly along rooflines or architectural features, these systems also avoid the clutter associated with temporary setups that require storage and handling each year.

Durability further differentiates permanent lighting from traditional options. Seasonal lights are often vulnerable to damage from snow, rain, wind, and temperature fluctuations, leading to frequent replacements. Permanent LED lighting systems are engineered to withstand outdoor conditions year-round, offering consistent performance over extended periods. For homeowners investing in property upgrades, durability and longevity factor heavily into perceived value, particularly as exterior enhancements contribute to curb appeal and resale considerations.

Another distinguishing feature is year-round versatility. Traditional holiday lights are limited in use and design, often restricted to specific seasons or events. Permanent LED systems allow homeowners to adjust colors and lighting patterns for holidays, celebrations, or everyday ambiance without physical changes to the setup. This flexibility supports evolving uses of outdoor spaces, where lighting plays a role in both aesthetics and functionality throughout the year.

“In observing homeowner preferences over recent years, a clear pattern emerges where individuals seek lighting solutions that integrate into daily life rather than remaining seasonal additions,” said Tim, co-owner of Northern Lights. “This trend reflects a broader desire for home features that combine functionality with minimal upkeep.”

Amber, co-founder of Northern Lights, added, “Professional insights reveal that energy-conscious decisions are influencing how people approach exterior illumination, with an emphasis on systems that support long-term efficiency and safety without compromising aesthetic appeal.”

Northern Lights specializes in exterior lighting solutions designed to enhance residential properties. The company provides smart soffit lighting, landscape illumination, and decorative string lighting, emphasizing durability, efficiency, and thoughtful design. By focusing on education and long-term planning, Northern Lights supports homeowners in navigating exterior lighting choices that reflect evolving priorities in home improvement.

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For more information about Northern Lights, contact the company here:

Northern Lights
Tim
+1 920-521-8466
info@northernlightswi.com
841 W Lawrence St, Appleton, WI 54914, United States

NEW ORLEANS, LA – December 22, 2025 – PRESSADVANTAGE –

TurnKey Ironworks has established a division for custom iron fabrication that offers ironwork across six product categories for residential and commercial properties. The New Orleans-based company’s fabrication services encompass custom iron gates, iron railings, iron fencing, iron doors, decorative ironwork, and iron furniture. The company provides free estimates for custom iron fabrication projects throughout its service territory.

The custom fabrication service for iron at TurnKey Ironworks produces pieces based on individual project specifications rather than standardized configurations. The company creates both ornate traditional designs and modern aesthetic configurations based on client requirements. This approach applies across all six product categories within the fabrication division.

Custom iron gates represent the first product category in the TurnKey Ironworks fabrication portfolio. The company produces gate designs ranging from ornamental configurations for historic properties to contemporary designs for modern spaces. Gate projects serve as entry statements for residential and commercial properties, with design options addressing both functional and aesthetic considerations.

Iron railings constitute the second category at TurnKey Ironworks, covering staircase, balcony, and porch applications. The railings category includes both understated designs and decorative patterns. Railings serve safety and support functions while contributing to the architectural character of interior and exterior spaces.

Iron fencing forms the third product category at TurnKey Ironworks. The company’s fencing options span classic to contemporary styles and address both security and property boundary definition functions. Fencing projects define property perimeters while contributing to curb appeal across residential and commercial applications.

Iron doors represent the fourth category, with available configurations including traditional and modern designs. Door options can incorporate elements such as glass panels and scrollwork. Iron door installations serve both entry and interior applications within the TurnKey Ironworks fabrication division.

The decorative ironwork category at TurnKey Ironworks includes custom iron grilles, window bars, and wall art. This fifth category addresses accent and focal point applications for both interior and exterior spaces. Decorative pieces range from functional security elements to artistic installations.

Iron furniture constitutes the sixth product category, encompassing tables, chairs, benches, and bed frames for indoor and outdoor applications. The furniture category extends the company’s fabrication capabilities beyond architectural elements into functional furnishings for residential and commercial spaces.

TurnKey Ironworks maintains operations across thirteen Louisiana communities from its New Orleans headquarters. The service territory spans southeastern Louisiana, including Baton Rouge, Covington, Gretna, Hammond, Harahan, Kenner, Laplace, Madisonville, Mandeville, Metairie, River Ridge, Slidell, and St. Rose.

The company’s fabrication process begins with consultation to discuss project concepts, assess the space, and provide recommendations. A custom design phase follows, during which the TurnKey Ironworks team creates iron structure designs aligned with project specifications. The installation phase completes the workflow, with craftsmen executing the approved design.

TurnKey Ironworks also offers maintenance and repair services for iron pieces. The company notes that iron requires relatively low maintenance compared to other materials, with proper care enabling ironwork to retain functionality over extended periods.

The custom iron fabrication division consolidates the company’s made-to-order ironwork capabilities into a distinct service category. This division operates alongside eleven other service categories at TurnKey Ironworks, including doors, fence, gates, iron work repairs, mobile welding, porch enclosures, quick release fire exits, railings, security system, security windows, and solar screens.

Iron as a fabrication material provides strength characteristics that TurnKey Ironworks applies across its product categories. The company’s gates, fences, and window bars address security applications through the material’s structural properties. These security-oriented applications complement the aesthetic functions addressed through decorative ironwork and furniture categories.

The six-category product structure enables TurnKey Ironworks to address applications ranging from property entrance gates to interior furniture across residential and commercial property types throughout its Louisiana service territory.

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For more information about TurnKey Ironworks, contact the company here:

TurnKey Ironworks
Jeannie Huffman
504-217-7038504-217-7038
info@turnkeyironworks.com
New Orleans, LA

FLINT, MI – December 22, 2025 – PRESSADVANTAGE –

SERVPRO of Fenton and Northwest Genesee County delivered a donation to Whaley Children’s Center as part of the GREAT Great Harvest Sleep Out event held in December 2025. The contribution, consisting of slippers and sheets, supported the center’s efforts to assist children who have experienced abuse or neglect. Front desk administrator Tami Bosworth, who previously worked at Great Harvest Bread Co. Grand Blanc for six years, presented the items during the fundraiser.

The event featured Scott Sassack, owner of Great Harvest Bread Co. Grand Blanc, who remained outside in cold conditions for three days and two nights to raise funds and awareness for the charity. Participants and visitors dropped off donations and showed support before 1 p.m. on December 13. The sleep out collected monetary contributions, toys, and other items, with a portion of sales from the bakery directed toward the cause over several days.

Whaley Children’s Center, located in Flint, Michigan, provides care for children and teens affected by severe circumstances. The organization offers residential programs and support services for approximately 50 individuals, ranging from infants to older youth. Community initiatives like the sleep out help sustain these operations through public engagement and contributions.

SERVPRO of Fenton and Northwest Genesee County provides restoration services for properties impacted by water damage, including extraction, drying, and structural repairs. Fire damage restoration addresses soot, smoke, and related issues through cleaning and reconstruction. Mold mitigation involves identification, containment, and removal to address environmental concerns. Storm response covers damage from weather events, such as wind or flooding.

Cleaning services include biohazard and crime scene management, which follows protocols for safe handling of materials. Carpet and upholstery cleaning removes contaminants from fabrics. Air duct and HVAC system maintenance clears accumulations to support air quality. Odor removal targets sources from various incidents. Vandalism cleanup restores surfaces affected by graffiti or other alterations.

The company serves communities in Genesee County, including Flint, Flushing, Clio, Montrose, Mt. Morris, Vienna, Clayton, Beecher, Fenton, Linden, Swartz Creek, Argentine, Gaines, Bayport Park, Rankin, Lake Fenton, Lapeer, Oxford, Imlay City, Burton, Davison, and Grand Blanc. Operations extend to both residential and commercial properties, with availability for emergencies at any time.

Staff members undergo regular training at the corporate facility and obtain IICRC industry certifications. This process ensures familiarity with standards in areas such as water damage restoration, fire and smoke restoration, and applied microbial remediation. Ongoing education supports the application of methods across different project types.

Tami Bosworth joined SERVPRO after her tenure at Great Harvest Bread Co. Grand Blanc. Her background in customer-facing roles facilitated the connection between the two entities during the event. The donation aligned with the company’s involvement in local support networks.

“Transitioning from Great Harvest to SERVPRO allowed participation in this event in a way that connected past and present roles,” said Tami Bosworth, Front Desk Administrator at SERVPRO of Fenton and Northwest Genesee County.

Scott Sassack organized the sleep out to draw attention to the needs of Whaley Children’s Center. His endurance in outdoor conditions symbolized the challenges faced by vulnerable children. The initiative encouraged community members to contribute items from a wish list, including essentials for daily care.

“The involvement from local businesses like SERVPRO enhances the reach of these fundraising efforts,” said Scott Sassack, Owner of Great Harvest Bread Co. Grand Blanc.

Restoration and cleaning services in Northwest Genesee County, MI, form a central part of the company’s activities. These services assist property owners in recovering from incidents such as leaks, fires, or storms through systematic processes. The approach incorporates assessment, mitigation, and repair to return spaces to functional states.

As part of the broader SERVPRO network, the franchise accesses resources for large-scale responses while maintaining local operations. The company has operated in the area since its establishment, contributing to recovery efforts in various scenarios.

Community engagement includes participation in chamber of commerce events in Flint, Fenton, Swartz Creek, and Flushing. Support extends to organizations such as the Red Cross, Boys and Girls Club, Habitat for Humanity, and initiatives like #londonstrong. These activities reflect a commitment to regional development.

Owners Joshua A. Ingersoll, Dean M. Dingman, and Eric D. Chesser oversee the franchise. Ingersoll acquired ownership in 2017 and resides in Genesee County. The team consists of over 20 employees, all local to the area.

The donation to Whaley Children’s Center exemplifies how business collaborations can address community needs. Events like the sleep out provide platforms for such contributions, fostering awareness and support.

SERVPRO of Fenton and Northwest Genesee County continues to offer construction services following restoration, including roof tarping and board-up for initial security. Specialty cleaning covers document preservation and sewage management, addressing diverse requirements.

The event concluded with collections filling the bakery space, demonstrating public response. Such fundraisers aid Whaley Children’s Center in maintaining programs for child welfare.

Established as part of the SERVPRO brand since 1967, the company specializes in property cleanup and restoration. It handles damages from water, fire, smoke, mold, sewage, biohazards, and vandalism, aiming to minimize interruptions for affected parties.

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For more information about SERVPRO of Northwest Genesee County, Fenton, Lapeer, and Grand Blanc, contact the company here:

SERVPRO of Northwest Genesee County, Fenton, Lapeer, and Grand Blanc
Joshua A. Ingersoll
(810) 732-3298
mrand@servpro10647.com
4250 Lennon Rd, Flint, MI 48507, United States

CONGLETON, UK – December 22, 2025 – PRESSADVANTAGE –

Crown Bank Dental Congleton has announced the availability of consultation appointments for patients interested in Invisalign clear aligner treatment. The update reflects the practice’s provision of teeth straightening options for individuals seeking alternatives to traditional metal braces. Appointments have been opened for new private patients wishing to explore whether Invisalign may be suitable for their needs.

Invisalign clear aligners are a type of orthodontic treatment that uses a series of transparent, removable trays to gradually move teeth into a desired position. Each aligner is custom-made to fit the patient’s teeth and is worn for a specified period before being replaced with the next aligner in the series. The system works by applying gentle, controlled pressure to the teeth, shifting them incrementally over time. According to the announcement, the treatment can be used to address a variety of alignment concerns, including teeth crowding, spacing issues, and certain bite irregularities.

The practice noted that Invisalign aligners differ from traditional braces in several ways. The trays are removable, allowing patients to take them out for eating, drinking, and cleaning their teeth. This feature means that there are no dietary restrictions associated with the treatment, though aligners must be worn for the recommended number of hours each day to achieve the intended results. The clear material used in the aligners makes them less noticeable than metal brackets and wires, which offers a more discreet approach to teeth straightening.

Crown Bank Dental Congleton has confirmed that the treatment process begins with a thorough assessment during the initial consultation. The dental team examines the patient’s teeth and jaw alignment to determine whether Invisalign is appropriate for their particular case. Not all alignment issues can be addressed with clear aligners, and some patients may require alternative orthodontic approaches. Each case is evaluated individually based on the severity of misalignment and the patient’s overall dental health.

Further details about Invisalign treatment can be viewed at: https://gotothis.one/invisalign-congleton-cheshire.

Consultations at Crown Bank Dental Congleton generally include a discussion about what the patient hopes to achieve through treatment. The dental team takes digital scans or impressions of the teeth, which are used to create a treatment plan showing how the teeth are expected to move throughout the process. Patients have the opportunity to ask questions about the duration of treatment, the number of aligners they may need, and any other aspects of the procedure. The consultation also covers practical considerations such as how often aligners need to be changed and what to expect during regular dental check-up appointments.

The practice has indicated that treatment duration varies depending on the complexity of each case. Some patients may complete their treatment in several months, while others may require a longer timeframe. The dental team provides an estimated treatment timeline during the consultation based on the initial assessment. Regular monitoring appointments are scheduled throughout the treatment period to track progress and ensure that teeth are moving as planned.

In practice, the consultation allows patients to understand the commitment involved in Invisalign treatment. The dental team discusses the importance of wearing aligners for the recommended hours each day and maintaining good oral hygiene throughout the process. Patients are informed about potential challenges and how to address them, ensuring they have realistic expectations before treatment begins.

The announcement comes alongside the practice’s broader provision of dental care for patients in Congleton and the surrounding areas. Crown Bank Dental Congleton offers various treatments including general dentistry, cosmetic dental procedures, and restorative options. The practice operates as a private dental clinic, with treatment costs discussed during the consultation stage. Each treatment option is explained to patients so they can make informed decisions about their dental care.

Additional information regarding the range of dental treatments offered can be found at: https://gotothis.one/dental-treatments-congleton.

According to the release, the availability of Invisalign consultations reflects patient demand for teeth straightening options that fit around daily routines. The clinic noted that many individuals prefer removable aligners because they allow for greater flexibility compared to fixed orthodontic appliances. Consultations provide an opportunity for the dental team to assess whether this approach aligns with the patient’s lifestyle and treatment goals.

The practice has made clear that suitability for Invisalign is determined through careful assessment. Factors such as the type and extent of misalignment, the patient’s age, and their ability to comply with wearing requirements all influence whether the treatment is appropriate. For patients who may not be suitable candidates for clear aligners, the dental team can discuss alternative orthodontic options during the consultation.

More information about practice location and route planning instructions can be accessed at: https://gotothis.one/private-dentist-congleton.

Crown Bank Dental Congleton has confirmed that appointments are being scheduled for patients interested in arranging an Invisalign consultation. The practice continues to accept new private patients for orthodontic and other dental treatments.

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For more information about Crown Bank Dental Congleton, contact the company here:

Crown Bank Dental Congleton
Dr Janine Doughty
+44-1260-543877
info@crownbankdental.co.uk
Crown Bank Dental Congleton, 31 High Street, Congleton CW12 1BQ, United Kingdom

Conifer, Colorado – December 22, 2025 – PRESSADVANTAGE –

Conifer Gutter Service marked its 25th anniversary of providing gutter installation services to Colorado homeowners with the announcement of expanded service capabilities and enhanced technical resources. The milestone reflects a quarter-century of operations in the Denver metropolitan area and surrounding mountain communities, where the company has installed drainage systems for thousands of residential properties.

The anniversary coincides with several operational developments at the company, including the addition of installation crews, updated training protocols, and an expanded inventory of materials designed for Colorado’s climate conditions. The company now offers same-week scheduling for many projects and has broadened its service area to include additional communities throughout Jefferson County.

“Reaching 25 years in business represents significant experience in addressing Colorado’s unique drainage challenges,” said Tyler Coomes, Owner of Conifer Gutter Service. “During this time, we have observed evolving weather patterns and changing homeowner needs, which have informed our approach to gutter system design and installation. The knowledge gained from completing installations across diverse elevations and property types has shaped our current service offerings.”

The company’s service portfolio includes seamless gutter systems, aluminum and copper installations, gutter guards, half-round configurations, heat tape applications for ice dam prevention, and snow stops. Each installation begins with an assessment of the property’s drainage requirements, followed by custom fabrication and professional installation of the selected gutter system.

Conifer Gutter Service Installation encompasses properties throughout the region, including Evergreen, Lakewood, Littleton, Morrison, Ken Caryl, Genesee, and numerous other communities. The company maintains equipment and materials suitable for installations at various elevations, from valley locations to mountain properties above 8,000 feet.

Recent additions to the company’s capabilities include digital measurement tools for precise gutter sizing, specialized equipment for working on steep-pitched roofs common in mountain areas, and an expanded selection of gutter colors to match diverse architectural styles. The company has also implemented updated safety protocols for installation crews working at height.

“The technical aspects of gutter installation have evolved considerably over 25 years,” added Coomes. “Modern seamless gutter technology reduces potential leak points compared to sectional systems, while advances in materials science have produced more durable aluminum alloys and protective coatings. These developments allow for installations that require less frequent maintenance and provide longer service life.”

The company reports increased demand for comprehensive drainage solutions as Colorado experiences variable precipitation patterns, including intense summer storms and heavy winter snow accumulation. Property owners are requesting installations that address both immediate water management needs and long-term protection against foundation damage, basement flooding, and landscape erosion.

Conifer Gutter Service maintains BBB Accreditation with an A+ rating and provides free estimates for property assessment and installation planning. The company offers repair services for existing gutter systems and maintenance programs designed to preserve system functionality across seasonal weather changes.

Established in 1999, Conifer Gutter Service specializes in residential gutter installation throughout the Denver metropolitan area and Colorado mountain communities. The company provides seamless gutter fabrication, professional installation services, and drainage system components designed for Colorado’s climate conditions.

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For more information about Conifer Gutter Service, contact the company here:

Conifer Gutter Service
Tyler Coomes
303-838-7291
sales@conifergutter.com
11485 Old US Hwy 285 #110
Conifer, CO 80433

Los Angeles, California – December 22, 2025 – PRESSADVANTAGE –

Rocket CRM has announced continued development and refinement of its marketing automation system, reflecting broader changes in how organizations manage communication, engagement workflows, and data-driven coordination. The announcement outlines a structured approach to automation that emphasizes clarity, reliability, and process alignment rather than rapid experimentation or isolated campaign execution.

According to Rocket CRM, marketing automation has evolved from a supplementary function into a core operational component for many organizations. As communication channels multiply and customer interactions become more distributed across platforms, businesses increasingly require systems that can manage timing, consistency, and relevance at scale. The company states that its marketing automation framework is designed to support these requirements by organizing workflows into repeatable, measurable, and maintainable structures.

The announcement explains that the foundation of Rocket CRM’s marketing automation system lies in centralized data management. Effective automation depends on accurate, up-to-date information that can be referenced consistently across campaigns and touchpoints. Rocket CRM notes that its system is structured to consolidate contact records, interaction histories, and engagement indicators into a unified environment. This consolidation reduces fragmentation and allows automation logic to operate on a stable data set rather than disconnected inputs.

Another area addressed in the announcement is workflow design. Rocket CRM states that automation workflows are built around clearly defined triggers, conditions, and outcomes. These workflows are intended to reflect real operational processes, such as follow-up communication, lead qualification stages, internal notifications, and time-based outreach. By structuring automation around documented processes, organizations can reduce ambiguity and ensure that automated actions align with internal expectations and compliance requirements.

The company highlights the importance of timing and sequencing within marketing automation. Automated communication that lacks proper sequencing can result in message overlap, delayed responses, or inconsistent user experiences. Rocket CRM explains that its system places emphasis on chronological logic, ensuring that messages, reminders, and internal alerts are delivered in a controlled order. This approach supports clearer communication flows and helps teams maintain oversight of automated interactions.

Segmentation is also discussed as a critical component of the marketing automation system. Rocket CRM notes that broad, undifferentiated automation can reduce effectiveness and create operational noise. To address this, the system allows segmentation based on behavioral data, engagement patterns, lifecycle stages, and custom attributes. This structured segmentation enables organizations to align automated actions with specific audience contexts while maintaining consistency across larger datasets.

The announcement further outlines Rocket CRM’s approach to multi-channel coordination. Modern marketing automation often spans email, messaging, task creation, and internal notifications. Rocket CRM states that its system is designed to coordinate these channels within a single workflow framework. Rather than treating each channel as an isolated function, the automation system aligns actions across channels to reduce duplication and ensure coherent communication sequences.

Compliance and governance considerations are also addressed. Rocket CRM acknowledges that automated communication must operate within regulatory and organizational boundaries, particularly regarding consent, data handling, and communication frequency. The marketing automation system incorporates configurable controls that allow organizations to define limits, approval steps, and exclusion criteria. These controls help ensure that automation supports operational integrity rather than introducing unmanaged risk.

The announcement emphasizes the role of monitoring and evaluation within marketing automation. Rocket CRM explains that automation systems must provide visibility into performance, execution accuracy, and workflow behavior. The platform includes structured reporting mechanisms that allow teams to review automation outcomes, identify delays or errors, and refine logic over time. This feedback loop supports continuous improvement without requiring disruptive system changes.

Another topic addressed is the relationship between automation and human oversight. Rocket CRM notes that effective marketing automation does not eliminate the need for human decision-making but rather reallocates effort toward higher-level analysis and strategy. The system is designed to allow teams to intervene, pause workflows, or adjust parameters when conditions change. This balance ensures that automation remains adaptive rather than rigid.

Scalability is highlighted as a practical consideration. As organizations grow, their communication volume, audience complexity, and operational requirements often increase. Rocket CRM states that its marketing automation framework is structured to scale without requiring complete redesign. Modular workflows, reusable logic components, and centralized data structures allow organizations to expand automation coverage while maintaining consistency.

The announcement also discusses integration with other operational tools. Marketing automation often intersects with sales processes, customer support systems, and internal task management. Rocket CRM explains that its system is designed to integrate with related functions within the CRM environment, reducing the need for duplicate data entry or parallel tracking systems. This integration supports smoother transitions between automated and manual processes.

Documentation and transparency are identified as essential elements of sustainable automation. Rocket CRM notes that complex automation systems can become difficult to manage without clear documentation. The platform encourages structured documentation of workflows, triggers, and dependencies, allowing teams to understand system behavior and make informed adjustments. This approach supports continuity even as personnel or organizational priorities change.

The company also addresses the importance of testing and validation. Before automation workflows are deployed at scale, they must be evaluated under different scenarios to identify unintended outcomes. Rocket CRM states that its system supports staged testing, allowing organizations to review automation behavior in controlled environments. This reduces the likelihood of errors affecting live operations.

The announcement places Rocket CRM’s marketing automation developments within the broader trend of operational standardization. As organizations seek greater predictability and accountability in their communication processes, structured automation systems provide a framework for managing complexity. Rocket CRM emphasizes that its focus remains on enabling organizations to implement automation that supports long-term operational goals rather than short-term activity metrics.

Rocket CRM concludes that marketing automation will continue to evolve alongside changes in communication norms, regulatory frameworks, and organizational structures. The company states that its ongoing development efforts will prioritize stability, transparency, and adaptability, ensuring that automation systems remain aligned with real-world operational needs. As automation becomes increasingly embedded in day-to-day workflows, Rocket CRM aims to support organizations in maintaining clarity, control, and consistency across their marketing operations.

For more information, visit:

https://pressadvantage.com/story/87036-rocket-crm-introduces-enhanced-missed-call-text-back-functionality-to-support-timely-business-commun

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For more information about Rocket CRM, contact the company here:

Rocket CRM
Daren
info@rocketcrm.app

NORTON SHORES, MI – December 22, 2025 – PRESSADVANTAGE –

SERVPRO of Muskegon marks the 13th anniversary of President Joshua Ingersoll’s entry into the SERVPRO network, which occurred in December 2012. This milestone highlights the sustained involvement in property restoration and cleaning for communities in Muskegon, MI and throughout western Michigan.

Ingersoll began his career at a SERVPRO franchise in Flint, Michigan, where he performed initial fieldwork tasks. His role involved direct participation in cleanup operations following property damage incidents. Over time, Ingersoll progressed through various positions within the organization, gaining experience in different aspects of restoration work. By 2017, he advanced to ownership status, acquiring stakes in multiple franchises, including SERVPRO of Muskegon. This career trajectory demonstrates a comprehensive understanding of the restoration process, from on-site labor to managerial oversight.

SERVPRO of Muskegon provides restoration services for properties affected by water damage, such as that caused by flooding, leaks, or burst pipes. The process typically includes water extraction, drying, and dehumidification to prevent further issues like mold growth. Fire and smoke damage restoration involves soot removal, structural cleaning, and odor neutralization. Mold remediation addresses fungal infestations through containment, removal, and preventive measures. Storm damage response covers impacts from severe weather events, including wind, hail, and heavy rainfall.

In addition to restoration, the company offers cleaning services. These encompass carpet and upholstery cleaning, which removes dirt, stains, and allergens. Air duct and HVAC system cleaning improves indoor air quality by eliminating dust and contaminants. Biohazard and crime scene cleanup handles hazardous materials safely, following regulatory protocols. Document restoration preserves important papers damaged by water or fire through specialized drying techniques. Odor removal targets persistent smells from smoke, mold, or other sources. Vandalism and graffiti cleanup restores surfaces affected by unauthorized markings or damage.

The franchise serves several communities in the Muskegon area, including Muskegon, Fruitport, Whitehall, Montague, Ravenna, Twin Lake, Norton Shores, Cloverville, and North Muskegon. Operations run 24 hours a day, seven days a week, to address emergencies promptly. This availability ensures that property owners receive assistance during off-hours, weekends, or holidays.

Certifications form a foundational element of the company’s approach. The firm holds IICRC Certified Firm status, indicating adherence to industry standards. Technicians possess various IICRC certifications, such as Water Damage Restoration Technician (WRT), Applied Structural Drying Technician (ASD), Fire and Smoke Damage Restoration Technician (FSRT), Applied Microbial Remediation Technician (AMRT), Odor Control Technician (OCT), Carpet Cleaning Technician (CCT), Upholstery and Fabric Cleaning Technician (UFT), Health and Safety Technician (HST), Carpet Repair and Reinstallation Technician (RRT), Color Repair Technician (CRT), Floor Care (Hard Surfaces) Technician (FCT), Leather Cleaning Technician (LCT), Rug Cleaning Technician (RCT), and Commercial Carpet Maintenance Technician (CMT). Staff also complete OSHA 10-hour General and/or Construction Industry Training Programs, Employee Certification Training Program (ECTP), and Lead-Based Paint Activities and Renovation (RRRP) requirements.

Ingersoll himself maintains multiple IICRC certifications, which support his leadership in guiding the team through complex projects. These qualifications ensure that restoration efforts align with established practices and safety guidelines.

“The progression from fieldwork to ownership has provided insights into the practical aspects of restoration, allowing for informed decision-making in operations,” said Joshua Ingersoll, President of SERVPRO of Muskegon.

Co-owners Dean M. Dingman and Eric D. Chesser contribute to the management of the franchise. Their combined efforts focus on maintaining service standards across the locations they oversee.

SERVPRO of Muskegon also extends services to include construction elements post-restoration, such as roof tarping and board-up to secure properties immediately after damage. Specialty cleaning covers leather items, hard surfaces, and commercial carpets, addressing specific needs in residential and commercial settings.

Ingersoll’s initial experience in the Flint franchise involved hands-on tasks like water extraction and debris removal. This foundational work built his knowledge of equipment usage and safety protocols. As he moved into supervisory roles, he oversaw teams on larger projects, coordinating with insurance providers and property owners. The transition to ownership in 2017 expanded his responsibilities to include business development and team training.

The company’s philosophy emphasizes minimizing disruption to daily life for affected individuals and businesses. Restoration processes aim to return properties to their pre-damage condition through systematic approaches.

“Continuous training and certification updates equip the team to handle emerging challenges in the restoration field,” added Joshua Ingersoll, President of SERVPRO of Muskegon.

Home restoration and cleaning services in Muskegon, MI, represent a core component of the franchise’s offerings. These services assist residents and business operators in recovering from incidents like water intrusion, fire events, mold proliferation, and other property damages. The methods employed prioritize thorough assessment, efficient execution, and compliance with health and safety regulations.

As an independently owned and operated entity within the SERVPRO Franchisor, LLC network, SERVPRO of Muskegon accesses national resources while delivering localized service. This structure allows for scalability in response to large-scale events, such as regional storms.

The franchise has established connections within the communities it serves, fostering relationships with local authorities, insurance companies, and property management firms. Customer interactions often highlight the team’s communication during restoration projects, providing updates and explanations throughout the process.

This 13th anniversary reflects Ingersoll’s long-term commitment to the industry. His journey underscores the importance of experience in navigating the complexities of property restoration.

SERVPRO of Muskegon continues to specialize in cleanup and restoration for properties impacted by water, fire, smoke, mold, sewage, biohazards, and vandalism. The objective remains to facilitate recovery with minimal impact on routines.

The broader SERVPRO network supports franchises like Muskegon with standardized training and equipment. This backing ensures consistency in service delivery across different locations.

Ingersoll’s leadership has guided the franchise through periods of growth and adaptation to industry changes. Ongoing education remains a priority, with team members participating in regular certification renewals and skill enhancements.

The anniversary also aligns with reflections on the evolution of restoration techniques over the past decade. Advances in drying technology and mold detection have improved outcomes for property owners.

SERVPRO of Muskegon operates with a focus on community support, responding to both small-scale residential needs and larger commercial requirements.

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For more information about SERVPRO of Muskegon, contact the company here:

SERVPRO of Muskegon
Eric Chesser (President)
(231) 733-7601
mrand@servpro10647.com
4075 Airline Rd, Norton Shores, MI, United States, 49444

Columbia, MD – December 22, 2025 – PRESSADVANTAGE –

In Stock Today Cabinets LLC has enhanced its IST Loyalty Rewards Program to better serve construction professionals navigating Maryland’s expanding revitalization projects and rising material costs. The program provides automatic rebates of $100 for every $5,000 in purchases, delivering immediate cost relief to contractors, builders, and dealers working across the Baltimore-Columbia corridor.

The program enhancement aligns with heightened construction activity throughout Maryland. Governor Wes Moore announced $69.5 million in awards for 226 revitalization projects on December 17, 2025, with an additional $2.2 billion designated for transportation and infrastructure improvements. However, contractors face significant labor constraints; the Associated Builders and Contractors project a need for 439,000 new workers nationwide in 2025, and in Maryland, immigrant labor comprises over a third of the construction workforce.

The enhanced program became effective on December 16, 2025, allowing contractors to begin earning rebates immediately and positioning the program for a full year of operations starting in January 2026.

The program operates through automatic point tracking, with customers earning two points for every dollar spent on wholesale cabinets and other products. Once 10,000 points accumulate, the $100 discount applies directly to future orders. The system tracks rewards by phone or email, requiring no membership fees or complex redemption processes.

“The IST Loyalty Rewards Program represents more than just financial savings for our professional customers,” said Emin Halac, President of In Stock Today Cabinets LLC. “With the current labor shortage and increased project demands from state revitalization efforts, contractors need every operational advantage they can get. The IST Loyalty Rewards Program provides a guaranteed 2% rebate on qualifying purchases, calculated automatically through our point-tracking system: customers earn two points per dollar spent, and every 10,000 points—representing $5,000 in purchases—generates a $100 credit applied to future orders.”

The Columbia showroom, located at 9315 Snowden River Parkway, serves as a strategic distribution hub in the Baltimore-Washington corridor. This central location enables rapid material deployment, allowing contractors to service both suburban residential projects and urban revitalization work without supply chain delays. The facility maintains an extensive inventory of Fabuwood and FIBO brand cabinets, with most items available for same-day pickup.

In Howard County, where median home values have held steady at approximately $628,000, homeowners are increasingly investing in renovations rather than relocating. The kitchen cabinets loyalty rewards feature particularly benefits professionals handling multiple residential renovation projects simultaneously.

In Stock Today Cabinets LLC operates as an authorized distributor of Fabuwood and FIBO cabinet products throughout the Mid-Atlantic region, with locations in Alexandria, Fairfax, Columbia, Houston, and Delaware. The company offers ready-to-assemble and pre-assembled all-plywood cabinet solutions, along with design and estimating services for construction professionals.

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For more information about In Stock Today Cabinets LLC, contact the company here:

IST Cabinets Columbia MD
Emin Halac
410-429-1414
columbia@istcabinets.com
9315 Snowden River Pkwy Suite E, Columbia, MD 21046