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  • Templar Shield and CDW Announce Strategic Partnership

    Templar Shield and CDW Announce Strategic Partnership to Deliver Global Risk, Security, OT, and AI Governance Solutions on the ServiceNow AI Platform.

    Two teams, one vision—delivering smarter, faster, and better for our clients. We’re proud to partner with Templar Shield to bring next-level services to the organizations we serve”
    — Rahimulah Rahimi, Head of Product Portfolio – Security and Risk at CDW

    SAN DIEGO, CA, UNITED STATES, January 5, 2026 /EINPresswire.com/ — Templar Shield, a leading advisory and implementation firm in risk management, cybersecurity, identity security, operational technology, and AI governance, and CDW, a global provider of IT solutions and services, today announced a new strategic partnership to expand global access to ServiceNow risk and security transformation solutions.

    Through this agreement, Templar Shield will sell and deliver under CDW’s global contracting model (“on CDW paper”), enabling frictionless access for CDW clients while allowing CDW to support Templar Shield clients with scalable ITx workflow delivery. This partnership combines CDW’s extensive global reach with Templar Shield’s deep expertise across the ServiceNow risk and security ecosystem.
    Expanded Capabilities – Powered by Flightpaths

    The partnership includes the delivery of Templar Shield’s comprehensive ServiceNow Flightpaths for:
    • Integrated Risk Management (IRM + TPRM + BCM)
    • Security Operations (SecOps)
    • AI Control Tower (AICT) and AI governance
    • Operational Technology Management (OTM & OTAM)

    These Flightpaths provide a structured roadmap from assessment to deployment, enabling organizations to accelerate time-to-value while maintaining alignment with international regulatory frameworks.
    Core Domains of Delivery

    Templar Shield and CDW will jointly support global clients across key risk and resiliency domains, including:
    • Policy Lifecycle, Policy Compliance, Control and Regulatory Compliance
    • Enterprise Risk, IT Risk, OT Risk, and AI Risk Management
    • Third-Party Risk Management (TPRM)
    • Operational Resilience, Business Continuity, Disaster Recovery, and Crisis Management

    AI Governance & AI Control Tower Deployment
    The partnership combines ServiceNow’s AI Control Tower and AI governance capabilities with Templar Shield’s proprietary VVET AI™ ™ (Validate, Verify, Evaluate, Test) oversight framework – ensuring AI systems remain safe, auditable, and under explicit human, legal, and ethical control.

    Operational Technology (OT) Risk & Compliance
    Templar Shield’s OT Guardian™ solution enhances CDW’s ability to support OT-heavy sectors (critical infrastructure, utilities, energy, healthcare, manufacturing) by enabling continuous monitoring and compliance aligned to NERC, TSA, IEC 62443, NIS2, NEI 08-09, NIST 800-53, NIST 800-82, and ISO 27001.

    Executive Commentary
    “This partnership enables CDW customers to tap into Templar Shield’s highly specialized expertise in risk, security, OT, and AI governance on the ServiceNow AI Platform,” said Nicholas Friedman, President and Managing Partner of Templar Shield. “Our Flightpaths, coupled with CDW’s global scale, give organizations a clear path to modernization, automation, and measurable resilience.”

    “Two teams, one vision—delivering smarter, faster, and better for our clients. We’re proud to partner with Templar Shield to bring next-level services to the organizations we serve”, said Rahimulah Rahimi, Head of Product Portfolio – Security and Risk at CDW.

    About Templar Shield
    Templar Shield is a premier advisory, implementation, and managed services firm specializing in Integrated Risk Management (IRM), Cybersecurity, Operational Resilience, Operational Technology, Identity Security and AI Governance. As a ServiceNow Elite Partner, Templar Shield supports clients across North America, UK/I, EU, and India.
    https://www.templarshield.com

    About CDW
    CDW (Nasdaq: CDW) is a leading multi-brand provider of technology solutions and services for business, government, education, and healthcare organizations across the U.S., U.K., and Canada, with global operations including India. CDW delivers a comprehensive portfolio of hardware, software, cloud, and professional services that help organizations modernize their technology. Learn more at https://www.cdw.com.

    ServiceNow, the ServiceNow logo, and other ServiceNow marks are trademarks and/or registered trademarks of ServiceNow, Inc. in the United States and/or other countries.

    Maya Levine
    Templar Shield Inc
    +1 619-344-2573
    maya.levine@templarshield.com
    Visit us on social media:
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  • Content Beacon Launches New Podcast Series

    Content marketing firm offers executives a way to share their message.

    Leaders have always faced the challenge of being heard in a noisy market. We expect to provide a forum for those leaders who have the vision required to lead their companies to success in 2026.”
    — Brian Rieger, CEO, Content Beacon

    CLEVELAND, OH, UNITED STATES, January 5, 2026 /EINPresswire.com/ — Content Beacon, the only content marketing firm specializing in the home finance industry, will launch a new podcast series in 2026 and is booking industry executives to appear on the new show. The company was founded by industry public relations veterans Brian Rieger and Rick Grant to offer marketing content for industry in the home finance industry. The new show will focus on the kind of leadership that can pull the industry out of a 3-year downturn.

    “More than a few experts are now predicting further rate cuts, which, while not directly related to mortgage interest rates, will act as a catalyst to draw consumers back to the market,” said Brian Rieger, Chief Executive Officer for Content Beacon. “Leaders have always faced the challenge of being heard in a noisy market. We expect to provide a forum for those leaders who have the vision required to lead their companies to success in 2026.”

    Content Beacon was founded by Brian Reiger and Rick Grant in 2019 to create powerful content to meet the needs of marketing executives working to get the attention of decision makers in the mortgage and real estate industry. The company provides white papers, feature articles, podcasts, and other content to promote industry thought leaders.

    This will not be the company’s first podcast. Content Beacon produced 3 Guys and an iPad during the peak COVID years. Brian and Rick hosted that show with Kevin Breeland, a loan officer and former industry association president.

    To be a guest on the upcoming podcast, reach out to the company by emailing Rick Grant at rick.grant@rga-pr.com.

    About Content Beacon
    Content Beacon is the mortgage industry’s first resource totally dedicated to content marketing. Managed by experienced marketing and PR professionals who know the industry and the content it wants to consume. Our content providers are former trade publication and trade association writers. Content marketing can build engagement and loyalty. When you provide useful content, your target market will come to associate your brand with trustworthiness and value. So whether your strategic goal is increased sales, better retention rates, more brand awareness, or even customer service, content marketing is now the superior means of doing so. Learn more at https://www.contentbeacon.com.

    Rick Grant
    RGA Public Relations
    +1 570-497-1026
    rick.grant@rga-pr.com
    Visit us on social media:
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  • Susan Schall of SOS Consulting Recently Featured on Close Up Radio

    FRONT ROYAL, VA, UNITED STATES, January 5, 2026 /EINPresswire.com/ — Susan O. Schall is a woman with an extraordinary set of skills and engineering education that she parlayed into an engineering career followed by a consulting practice. While her PhD is in industrial engineering, and manufacturing operations are a major segment of those she supports, her work impacts many different operations, processes and levels of leadership. She has delivered $250 million in results driven by process improvements and organizational health methods. In addition to providing operational management for SOS Consulting (clearly derived from her name) Susan volunteers for ABET, a nonprofit global accreditor of STEM education, aligned with her expertise in engineering and quality.

    Dr. Schall, informally known as just Susan, is also recognized as the founder and operations leader of SOS Consulting, where she works with manufacturing leaders to maximize their leadership potential and improve organizational performance. SOS Consulting was formed in 2004 in response to a friend who sought her out for assistance delivering Six Sigma training to a global food and beverage manufacturer. Recognizing her experiences and approaches have broad application, Dr. Schall diversified her offerings and provides training, coaching and thought leadership for a variety of clients and business segments.

    “SOS Consulting creates a means for everyone to contribute and create an organization that is more effective and positioned competitively. Most of the clients are smaller manufacturers and nonprofits; teams who have been ignored by the local, state and federal economic development groups. Everything is changing all at once for them. We enable these organizations to deal with productivity, quality, technology, and organization health in this sea of change.”

    While the bottom line is always ROI and turning a profit, people make it all happen. The best places to work recognize this, and create a workplace where everyone can flourish, which impacts the bottom-line. Those who understand and implement, see a higher return than those who do not (upwards of 13%). She enjoys making that kind of impact. This is one reason she was honored with the Medallion Award from Institute of Industrial and Systems Engineers. This award recognizes those who make strides in leadership, education and mentoring programs, and plant productivity and quality.

    Dr Schall has over 30 years of experience that she leverages in all of her engagements. Client industries have included higher education, and non-profits as well as industrial operations.

    Dr. Schall met with our hosts before and will review some principles she discussed in the past. The last show in her extended series will be an opportunity to review who she is, how she became a consultant, and the type of client companies she focuses on. As she wraps up her shows, she will also talk about the honors and foresight that led to her being recognized as a thought leader in engineering and manufacturing.

    “There is a famous quote from Robert F Kennedy that meshes with my idea of possibilities. I have great foresight, I grasp systems and data, and I am not afraid to stand up and point things out.”

    RFK once said “Some see things as they are and say why? I see things as they could be and say why not?” This is what Susan demonstrates in her consulting approach.

    SOS Consulting is dedicated to solving problems with a six-sided approach that appears in their logo and has been outlined in some prior shows. They include operational and leadership improvements and strengthening communication at every level of an organization. In addition to internal partners, she emphasizes the importance of external supplier and customer relations.

    Dr. Schall’s website further enforces the message: if we don’t execute on organizational health and process improvements, we cannot stay competitive in a sea of change. There are new challenges arising daily: digitization, tariffs, and geopolitical conflicts that impact manufacturers and their ability to thrive. With a new year starting, even more changes are bound to be on the horizon, and Susan O Scahll has the vision and experience it takes to make the most of it. She specializes in supporting the smaller companies and manufacturers who may have been overlooked by other consulting firms.

    Close Up Radio recently featured Dr. Susan O. Schall in a two-part interview with Jim Masters on Tuesday December 30th at 3pm Eastern, and with Doug Llewelyn on Tuesday January 6th at 3pm Eastern

    Listen to the Podcast
    https://podcasts.apple.com/us/podcast/part-3-close-up-radio-welcomes-back-susan-schall-of/id1785721253?i=1000743406689
    https://www.iheart.com/podcast/269-close-up-radio-242020413/episode/part-3-close-up-radio-welcomes-315360522/
    https://open.spotify.com/episode/5aCkBXtkJgUkewuUMuCMg1

    For more information about Dr. Schall, please visit www.execute2compete.com

    Lou Ceparano
    Close Up Television & Radio
    631-850-3314
    email us here
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  • New White Paper Identifies the ‘Echo Penalty™’ as a Fundamental Limiting Principle in Plasma Systems

    Public Disclosure by Independent Researcher Challenges Long-Standing Assumptions About Plasma Sustainment and Efficiency

    This paper argues that the persistent failure of sustained plasma systems is not an engineering limitation, but the predictable result of treating a discrete ignition event as a continuous state.”
    — Jennifer Hoffman

    GREENSBORO, NC, UNITED STATES, January 5, 2026 /EINPresswire.com/ — A newly released public White Paper by independent researcher Jennifer A. Hoffman identifies a previously unrecognized limiting principle in plasma systems—one that may explain decades of instability, inefficiency, and control loss across plasma-based energy, propulsion, manufacturing, and defense technologies.

    The paper, titled “Ignition–Sustainment Discontinuity in Plasma Systems – How the Echo Penalty™ (Quantum Echo) Limits Efficiency, Stability, and Control” introduces the Echo Penalty™ (Quantum Echo), a framework describing how plasma systems degrade as they operate farther from their ignition-aligned state. Contrary to prevailing models, the research demonstrates that plasma ignition and plasma sustainment are distinct, discrete phenomena, governed by different physical and quantum constraints.

    The White Paper is now publicly available in a redacted, non-enabling format.

    A Foundational Correction to Plasma System Modeling
    For decades, plasma research has treated ignition and sustainment as a continuous process—assuming that increasing or maintaining energy input preserves the ordered state achieved at ignition. Hoffman’s work, arising from 15 years of study, challenges this assumption directly.

    According to the paper, ignition establishes a brief, highly ordered, coherence-aligned plasma state. Conventional sustainment methods, however, introduce energetic noise that progressively degrades this coherence. The resulting loss of proximity to ignition produces a measurable decline in usable output, even as energy input increases.

    This phenomenon—the Echo Penalty™—explains why sustained plasma systems frequently exhibit escalating instability, inefficiency, and loss of control despite advances in materials, containment, and power delivery.

    “The persistent failure of sustained plasma systems is not primarily an engineering problem,” Hoffman notes. “It is the predictable outcome of treating a discrete ignition event as a continuous state.”

    Echo Penalty™ Framework and Implications
    The Echo Penalty™ framework extends well-established quantum echo principles—such as spin echoes and photon echoes—into macroscopic plasma systems. As with those systems, coherence decays over time unless actively restored. Continuous excitation alone accelerates degradation rather than preserving stability.

    The paper outlines observable indicators of the Echo Penalty™, including:
    • Increasing turbulence variance over time
    • Output oscillation and drift
    • Nonlinear thermal behavior
    • Rising recombination rates
    • Escalating control signal amplification

    Crucially, these behaviors correlate more strongly with time since ignition than with absolute energy input.

    The paper further argues that many widely cited containment challenges are not inherent to plasma ignition, but instead arise as downstream consequences of continuous sustainment models that drive plasma systems away from their ignition-aligned state.

    Correcting the ignition–sustainment discontinuity, the paper argues, opens a pathway toward plasma systems that are more efficient, controllable, and scalable—by operating proximal to ignition rather than forcing continuous sustainment.

    Intellectual Property and Public Disclosure
    This press release coincides with the formal public disclosure of Hoffman’s framework and associated intellectual property protections:
    • The White Paper is a registered, copyrighted work
    • A patent application is pending on a system architecture designed to operationalize ignition-proximal plasma control (referred to as the Plasma Card)
    • Echo Penalty™ is the subject of a pending trademark application

    The public document is intentionally non-enabling. Specific system embodiments, control architectures, and scaling methodologies are reserved for disclosure under appropriate written agreements.

    Invitation for Institutional Engagement
    The release of this White Paper is intended to initiate informed, high-level discourse within the plasma research and development community.

    Hoffman welcomes:
    • Technical dialogue and validation discussions
    • Licensing inquiries
    • Strategic research partnerships
    • Investment conversations aligned with commercialization pathways

    This work is positioned for engagement with energy developers, aerospace and defense organizations, advanced manufacturing firms, and research institutions seeking new approaches to plasma stability and efficiency.

    White Paper Access: https://gpsbusinessacademy.com/echo-penalty-paper/

    About the Author
    Jennifer A. Hoffman is an independent researcher whose work focuses on foundational system-level constraints in complex energy and coherence-driven technologies. Her research emphasizes first-principle corrections to entrenched modeling assumptions and the translation of those corrections into practical system architectures.

    Media & Institutional Inquiries:
    Jennifer A Hoffman
    Independent Researcher and Analyst
    jennifer.hoffman11@gmail.com

    Jennifer Hoffman
    Enlightening Life OmniMedia, Inc.
    +1 336-897-6494
    jennifer.hoffman@gpsbusinessacademy.com
    Visit us on social media:
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  • “The Pathway to Success” Business Wealth Conference Brings National Entrepreneurs and Financial Experts to Atlanta

    A powerhouse lineup of nationally recognized entrepreneurs, wealth strategists, legal experts, and business leaders unite for a full-day of financial elevation.

    Atlanta is the perfect place to bring together innovators, wealth educators, and entrepreneurs who are truly changing the landscape of financial empowerment.”
    — Andre Wanzo, founder and host of The Pathway to Success

    ATLANTA, GA, UNITED STATES, January 5, 2026 /EINPresswire.com/ — The Wanzo Way proudly announces THE PATHWAY TO SUCCESS: The Definitive Business Wealth Conference of 2026, a transformative, all-day business and wealth-building experience taking place on Saturday, January 24, 2026, from 10:00 a.m. to 7:00 p.m. at the Londzell Performing Arts Theatre, located at 3993 LaVista Rd., Tucker, GA 30084.

    Hosted by Andre Wanzo, Founder of The Wanzo Way (@a_wanzo), this highly anticipated conference will bring together some of the most influential and impactful voices in entrepreneurship, economic empowerment, financial literacy, and brand protection. Designed for entrepreneurs, professionals, and aspiring wealth builders, the conference delivers real-world strategies and actionable insights for sustainable economic growth.


    This year’s distinguished speaker lineup includes:
    **Herman Dolce Jr., Founder, Bella Sloan Enterprises (@haitian_ceo)
    **Marcus Barney, CEO, Recession Proof (@him500)
    **Joi Hunt, Esq., Business Attorney, The Firm (@joihunt_esq)
    **Chenell Monique, Founder, Automations Bae (@automations.bae)
    **Derrick Whitehead, Founder & CEO, Alpha Inc. Economic Masonry (@derrickpwhitehead)


    A Transformational Experience for Entrepreneurs, Visionaries & Wealth Builders

    The Pathway to Success is designed to equip attendees with the knowledge, tools, and inspiration needed to take ownership of their financial futures. From business funding and credit building to automation, legal protection, and investment strategies, the conference offers practical, actionable game plans taught by leaders with proven success.


    Event Details: The Pathway to Success – The Definitive Business Wealth Conference of 2026
    Date: Saturday, January 24, 2026
    Time: 10:00 AM – 7:00 PM
    Venue: Londzell Performing Arts Theatre Address: 3993 LaVista Rd., Tucker, GA 30084
    Tickets: Available now at www.PATHWAY2026.com

    Tia Culver
    Tia Culver PR
    +1 770-896-5685
    email us here
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  • Anshuman Sinha, Co-Founder of Startup Steroid, Elected to the TiE Global Board of Trustees

    Startup Steroid Co-Founder Anshuman Sinha is elected to the TiE Global Board of Trustees for 2026–2027 to strengthen TiE’s global entrepreneurship mission.

    CERRITOS, CA, UNITED STATES, January 5, 2026 /EINPresswire.com/ — Startup Steroid proudly announces that our Co-Founder, Anshuman Sinha, has been elected to the TiE Global Board of Trustees for 2026-2027.

    Mr. Sinha’s election is a reflection of his long-standing commitment to supporting entrepreneurship and startup growth within the TiE community and beyond.

    His two-year term as a Board of Trustee will begin on January 1, 2026, and continue through December 31, 2027. In this role, he will work closely with other global leaders to strengthen TiE’s mission of fostering entrepreneurship through mentorship, networking, and education across its worldwide chapters.

    Speaking about his new role, Anshuman Sinha shared, “It’s an honor to serve on the TiE Global Board of Trustees. I look forward to contributing to TiE’s vision of supporting entrepreneurs across the world and helping them achieve their goals.”

    About Startup Steroid
    Startup Steroid is a leading platform that connects startups, investors, and accelerators to drive innovation and business growth. The platform helps entrepreneurs scale their ventures by providing access to funding opportunities, mentorship, and a strong business network.

    About TiE
    TiE is a non-profit organization dedicated to fostering entrepreneurship through mentoring, networking, education, and funding. With 50+ chapters in 14 countries, TiE has become one of the world’s largest communities supporting entrepreneurs at all stages of their journey.

    For Media Inquiries:
    Email: info@startupsteroid.com
    Website: www.startupsteroid.com

    Anshuman Sinha
    Startup Steroid
    +1 209-231-4575
    email us here
    Visit us on social media:
    LinkedIn
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  • More Families Begin Planning Affordable Log Homes as the New Year Brings a Focus on Practical Building

    SHARPSBURG, NC, UNITED STATES, January 5, 2026 /EINPresswire.com/ — As the new year begins, many families are reassessing long-term goals tied to housing, land ownership, and financial stability. For a growing number of hardworking Americans, January has become the moment to plan a log home build that prioritizes durability, affordability, and personal control rather than inflated costs or complex sales systems.

    Rising construction prices over recent years have pushed many buyers to rethink how they approach building. Instead of turnkey packages filled with extras they may not need, families are increasingly drawn to material-only models that allow them to choose their own plans, manage their own timelines, and invest carefully where every dollar matters. Log homes, once viewed as a luxury, are now being revisited as a practical and attainable option for everyday builders.

    Planning First, Spending Smarter

    January is often the month when families map out projects rather than rush decisions. In the log home space, this means reviewing designs, comparing material options, and understanding how different construction choices affect long-term costs. Builders are spending more time learning the differences between log profiles, drying methods, and corner styles so they can make informed decisions before any materials are ordered.

    By focusing on planning early in the year, homeowners gain flexibility. They can phase their build, source labor locally, and avoid pressure-driven decisions. This approach also allows DIY builders and contractors to work within realistic budgets while maintaining control over quality and craftsmanship.

    Materials Matter More Than Packages

    Many buyers are discovering that the true value of a log home lies in the materials themselves. Eastern White Pine continues to be a preferred choice for its strength, workability, and long-term performance. When logs are supplied by the linear foot and cut to specification, builders are free to adjust layouts, refine details, and adapt plans without being locked into rigid systems.

    Kiln-dried options appeal to those seeking consistent moisture levels and easier installation, while air-dried materials remain popular among traditional builders. The key trend is choice. Families want the ability to decide what works best for their climate, timeline, and experience level.

    A Shift Toward Honest, Straightforward Building

    Across rural and semi-rural communities, more homeowners are seeking building partners who offer clarity instead of complexity. Transparent pricing, clear delivery steps, and simple processes are increasingly valued over elaborate presentations or bundled incentives.

    This shift reflects a broader mindset. Families are treating log homes as long-term investments built with care, not impulse purchases. They want materials they can trust, guidance they can understand, and pricing that remains predictable from start to finish.

    Supporting Everyday Builders

    Tar River Log Homes has seen firsthand how this planning-first mindset helps builders stay confident and prepared. By focusing on wholesale pricing, straightforward estimates, and a clear six-step ordering process, the company continues to support families who are willing to put in the work to build something lasting. The emphasis remains on honest value, dependable materials, and treating every customer like a neighbor rather than a sales target.

    As January sets the tone for the year ahead, more families are discovering that building a log home does not require luxury budgets or complicated systems. With thoughtful planning, reliable materials, and transparent pricing, the dream of a durable, handcrafted home is becoming achievable for real people who value honesty, simplicity, and hard work.

    About Tar River Log Homes

    Tar River Log Homes is a family-owned supplier of log home materials, offering Eastern White Pine logs, beams, siding, and custom-cut components at wholesale prices. Built on transparency and a commitment to hardworking families, the company provides quality materials without gimmicks, pressure, or inflated markups.

    Stephen Olmon
    Unlimited Content
    email us here

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  • Sobel Network Shipping and Charles A. Redden Announce Strategic Merger

    Two family-owned logistics and customs brokerage firms unite, combining over 190 years of experience to strengthen U.S. trade services.

    This merger preserves our shared legacy while expanding our ability to guide clients through an increasingly complex global trade environment.”
    — Executive Leadership, Sobel Network Shipping Co., Inc.

    NEW YORK, NJ, UNITED STATES, January 5, 2026 /EINPresswire.com/ — Sobel Network Shipping Co., Inc. and Charles A. Redden, Inc. proudly announce their merger, bringing together over 190 years of combined logistics and customs brokerage experience in a historic union rooted in family ownership, integrity, and service.

    This transaction represents the joining of two legacy organizations built across generations, each defined by deep industry knowledge, long-standing client relationships, and an unwavering commitment to excellence. Together, they form one of the most experienced and trusted logistics and customs brokerage platforms in the United States.

    Founded in 1949 in Downtown New York City, Sobel Network Shipping Co., Inc. began as a customs brokerage serving the port-driven commercial trade lanes of Manhattan. Over the decades, Sobel evolved into a nationally respected logistics and brokerage organization while remaining true to its founding principles of accountability, hands-on service, and long-term partnership.

    Charles A. Redden, Inc. traces its origins to 1910, was incorporated in 1924, and most recently received its United States Customs Broker License on July 7, 2025. The firm’s first office was located on Clinton Street in Newark, New Jersey, and its final office operates from 2444 Morris Avenue, Suite 207, Union, New Jersey 07083.

    This merger reflects a shared philosophy of responsibility, continuity, and respect for the craft of logistics and customs brokerage. With over 190 years of combined experience, the unified organization is uniquely positioned to support clients through an increasingly complex global trade environment while preserving the personalized service and trusted relationships that have defined both companies since their inception.

    Together, Sobel Network Shipping Co., Inc. and Charles A. Redden, Inc. move forward as one organization built on history, driven by service, and committed to the future of global trade.

    Brian Wills
    Sobel Network Shipping Co., Inc.
    +1 888-670-4191
    sales@sobelnet.com
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  • AdEdge Digital Marketing Named ‘Best SEO Company’ in The Best of Small Business Awards 2025

    Westport, CT SEO-first agency recognized for revenue-driving search strategy, technical rigor, and transparent reporting

    Winning this award is an honor because it reinforces what we believe at our core: sustainable growth starts with search,”
    — Mike Sullivan

    WESTPORT, CT, UNITED STATES, January 5, 2026 /EINPresswire.com/ — AdEdge Digital Marketing, a Westport, Connecticut–based SEO-first digital marketing agency, announced today that it has been selected as the 2025 “Best SEO Company” winner in The Best of Small Business Awards. The recognition highlights AdEdge’s 18-year track record of helping businesses convert search intent into measurable revenue through technical excellence, content strategy, local optimization, and clear performance reporting.

    SEO That Drives Revenue—Built for Long-Term Rankings

    AdEdge Digital Marketing is built around an SEO-specialized approach, treating search engine optimization as the foundation—and the lens—through which every channel is planned. By aligning websites with how people actually search, AdEdge removes technical friction, builds topical authority, and strengthens local signals to earn rankings that last.

    AdEdge’s SEO services include:

    Technical SEO audits & fixes: Site architecture, crawlability, Core Web Vitals, indexation, structured data, canonicals, 404s/301s, internal linking, and CMS best practices

    Keyword & intent research: Bottom-funnel keyword mapping, content gap analysis, and SERP feature targeting (Featured Snippets, People Also Ask, and AI Overviews)

    Content strategy & production: Topic clusters, pillar pages, service/location pages, editorial calendars, on-page optimization, and conversion-focused copywriting

    Local SEO: Google Business Profile optimization, local landing pages, NAP consistency, reviews strategy, and local link/mention development across Westport and Fairfield County

    Authority building: Digital PR, outreach for earned links, and brand mentions that strengthen E-E-A-T signals

    Analytics & reporting: GA4, Google Search Console, call tracking, and Looker Studio dashboards tied to qualified leads, calls, form fills, and revenue

    Why Companies Choose AdEdge

    AdEdge is known for a strategy-first approach that begins with a comprehensive audit and market analysis, then translates insights into a clear roadmap with quarterly milestones. The agency emphasizes technical rigor, content that ranks and converts, and radical transparency—so clients understand what’s being done, when it’s happening, and what impact it’s having down to the keyword, page, and conversion.

    Industries Served

    AdEdge partners with growth-minded organizations across:

    Professional & financial services

    Home services & contractors (HVAC, plumbing, electrical, roofing)

    Education & nonprofits

    Healthcare and specialty clinics

    E-commerce & DTC

    Technology and B2B services

    Metrics That Matter

    AdEdge focuses on outcomes rather than vanity metrics, commonly tracking:

    Non-branded organic sessions and entrance rate

    Keyword movement for revenue-driving terms

    Local pack and map rankings

    Qualified leads (calls over a defined duration, form submissions, bookings)

    Cost per acquisition for integrated SEO + PPC programs

    Pipeline and revenue attribution where available

    Beyond SEO: Integrated Performance Marketing

    While SEO remains the agency’s specialty, AdEdge also offers integrated performance marketing for clients seeking faster compounding gains, including Google & Bing Ads, conversion rate optimization (CRO), and analytics/tagging architecture to support accurate end-to-end measurement.

    About AdEdge Digital Marketing

    AdEdge Digital Marketing is a Westport, Connecticut–based SEO-first digital marketing agency built around one core belief: sustainable growth starts with search. As an SEO-specialized firm, AdEdge helps businesses in Fairfield County and across the U.S. turn search intent into measurable revenue—pairing technical excellence with content strategy, local optimization, and clear reporting so clients always know what’s working and why. The AdEdge Mission: High-ROI Digital Marketing… Our focus is your success. AdEdge has been in business for 18 years.

    Mike Sullivan
    AdEdge Online Marketing
    +1 203-682-4585
    email us here

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    article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

  • Real Estate Expert Denise Abmont of Eagle Explains Why Realtor Marketing Matters When Selling Your Home in HelloNation

    Why do some homes sell quickly while others linger on the market, even in strong conditions?

    EAGLE, ID, UNITED STATES, January 5, 2026 /EINPresswire.com/ — Why do some homes sell quickly while others linger on the market, even in strong conditions? According to a HelloNation article, Denise Abmont of Abmont Realty Group in Eagle, Idaho, explains that the answer almost always comes down to realtor marketing. A strong marketing strategy is not an optional extra; it is the foundation of every successful home sale. The way a real estate agent presents, promotes, and positions a property determines how fast it sells and how competitive the offers will be.

    The HelloNation article highlights that the first impression buyers have of a home almost always happens online. In today’s market, professional photos, detailed digital listings, and immersive virtual tours are essential tools that help home sellers attract serious buyers. Denise Abmont notes that these visuals and options like streaming commercials that showcase homes are what help buyers picture themselves living in a property before they ever step inside. A skilled real estate agent knows how to use light, staging, and photography to bring out a home’s best features and generate excitement.

    Strong realtor marketing also means making sure a property reaches the widest possible audience. Listing a home on the MLS is only the beginning. The article emphasizes that an effective real estate agent will also share the listing across multiple digital platforms, including real estate websites, social media, and targeted online ads. This ensures that buyers from other neighborhoods or even other states can discover the property. Broad exposure leads to more showings, more competition, and, often, a faster home sale.

    Denise Abmont explains that preparation is a critical part of realtor marketing. Before launching digital listings, the home must be ready to impress. That means decluttering, completing small home repairs, and ensuring that curb appeal is at its best. Even simple updates like fresh paint or new lighting can make a major difference in how the home appears in professional photos and virtual tours. A good real estate agent will help home sellers identify which updates are worth doing and which can be skipped, saving time while still maximizing value.

    The HelloNation feature points out that marketing works best when it is tailored to the home itself. No two properties or neighborhoods are exactly alike. For example, luxury homes may require video tours, aerial footage, and glossy brochures, while entry-level homes may benefit more from targeted social media promotion. A knowledgeable real estate agent customizes their marketing approach to fit the home’s price point, location, and ideal buyer demographic.

    Open houses and private showings still play an important role, but they work best as part of a larger digital marketing strategy. When potential buyers have already viewed virtual tours or professional photos online, they arrive at the showing more prepared and more interested. This prequalification process helps ensure that the offers received are from serious buyers. Realtor marketing bridges the gap between curiosity and commitment, helping home sellers move confidently through each stage of the transaction.

    The HelloNation article also explains that realtor marketing is an ongoing process, not a one-time effort. A dedicated real estate agent tracks how listings perform online, monitors engagement, and adjusts strategies when needed. If a property’s photos or descriptions are not generating attention, an experienced agent knows how to refresh the content or update the pricing approach. This flexibility ensures that the home sale stays on track, even if market conditions shift.

    Professional marketing also sends a clear signal to buyers and other agents. A well-presented listing conveys that the property has been cared for and that the home seller is serious about the sale. This builds trust, reduces skepticism, and often leads to smoother negotiations. When buyers see a listing that is visually appealing and professionally handled, they assume that the home itself has been maintained with the same level of care.

    Denise Abmont underscores that marketing is not just about exposure; it’s about strategy. A good real estate agent knows how to analyze local data, track competing listings, and time open houses or price adjustments based on buyer behavior. In a competitive market, those details matter. Realtor marketing helps position a home for success by ensuring it reaches the right audience, at the right time, with the right message.

    Even in a seller’s market, the HelloNation article cautions that relying solely on demand can be a mistake. Buyers still compare dozens of homes online, and listings with poor or incomplete marketing often get overlooked. Without professional photos, comprehensive digital listings, and engaging virtual tours, even a well-priced home can sit unsold. That’s why Denise Abmont advises homeowners to ask detailed questions about a potential agent’s marketing strategy before signing a listing agreement.

    The takeaway is clear: when selling your home, realtor marketing is what opens doors to faster sales and stronger offers. With professional photos, thoughtful home repairs, and targeted digital exposure, home sellers can create a lasting impression that turns interest into results. As Denise Abmont explains, the difference between a home that sells quickly and one that doesn’t often comes down to the quality, consistency, and creativity of the marketing plan.

    The article, When Selling Your Home, Realtor Marketing Is the Magic Key, features insights from Denise Abmont of Abmont Realty Group, in HelloNation.

    About HelloNation
    HelloNation is a premier media platform that connects readers with trusted professionals and businesses across various industries. Through its innovative “edvertising” approach that blends educational content and storytelling, HelloNation delivers expert-driven articles that inform, inspire, and empower. Covering topics from home improvement and health to business strategy and lifestyle, HelloNation highlights leaders making a meaningful impact in their communities.

    Pat McCabe
    HelloNation
    info@hellonation.com

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    EIN Presswire provides this news content “as is” without warranty of any kind. We do not accept any responsibility or liability
    for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this
    article. If you have any complaints or copyright issues related to this article, kindly contact the author above.